Photograph courtesy of Jenny Bird
You can’t help but smile when you see them.
Jenny Bird has released a fun, new charms collection – a first for the Toronto-based brand – to mark the 2020 summer season. The collection, Bird tells us, has been in the works for some time but she was waiting for the right time to release the products. Speaking with FASHION about the new launch, Bird explained, “We came up with the concept for the Summer Charms a year ago and have been sitting on them as it hadn’t felt necessary to drop them until recently. The original idea was to inject some playfulness into the line after a few more serious seasons, design-wise. The world needs as much happiness as it can get right now. They are little nuggets of joy, something we could all use more of these days!”
The collection includes an egg, avocado, a banana, rainbow and a pizza slice, designed in collaboration with Toronto-based artist Rachel Joanis. “As soon as I saw Rachel’s work, I knew it was a great match based on my direction for the project (which was Matissse’s The Cut-Outs meets Marimekko),” explains Bird. “I love that Rachel focuses a lot of her work around women, and promoting different ethnicities and body types, to help further inclusivity and promote equal representation. Rachel is such a talent and was a pleasure to work with.”
The charms have been designed to work with a selection of Bird’s chokers, chains and anklets and have been engraved with cute messages on the back, like ‘You crack me up’ on the egg and ‘Over it’ on the rainbow. So if you’re looking to inject a little fun into your last five weeks of summer, these charms will do just that. Get yours here.