Selena Gomez Announces $100 Million Mental Health Fund Via Rare Beauty

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The goal is to raise $100 million over the next 10 years.

Selena Gomez has today announced the launch of the Rare Impact Fund via her beauty brand Rare Beauty which has a goal of raising $100 million over the next 10 years to help increase access to mental health services for underserved communities.

In an Instagram post, the brand wrote that it has started the fund because “mental illness impacts everyone and we are committed to helping people feel more connected to one another and less alone in the world.” The brand also shared how they plan to reach the goal: “Starting with our very first sale, one per cent of annual Rare Beauty sales will go directly to the Rare Impact Fund.” Plus, it is “committed to raising funds with numerous philanthropic partners.”

In a statement, Gomez says launching the fund has been a priority since the beginning of the brand. “We wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.” She continued, “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

In addition to the fund, Gomez has also recruited a Rare Beauty Mental Health Council made up of “leading mental health experts and professionals with lived experience to help steer out impact efforts.” The council includes Teen Vogue editor Lindsay Peoples Wagner, authors Marc Brackett and Gretchen Rubin, Dr. Jane Delgado, the president and CEO of the National Alliance for Hispanic Health, Sephora’s VP of Merchandising, Makeup, Jennifer Cohen, and Kit Hayes, the creator and leader of YouTube’s Mental Health Initiative.

Rare Beauty (which is scheduled to launch in Sephora this summer) will also share mental health resources via its social media channels. To find out more, click here.