Photograph courtesy of Chanel
In Toronto’s Holt Renfrew on Bloor Street.
As lockdown measures begin to ease across Canada, brands are finally able to welcome customers back into stores – and Chanel is marking the occasion with a brand new space in Holt Renfrew on Bloor Street. The new Chanel Beauty Studio in Toronto is the first of its kind in Canada for the brand, and is described as “a new creative destination for makeup and skincare” which will allow customers “to discover the Chanel beauty universe through a new experiential journey.”
The chic space includes stunning physical displays as well as digital integrations which serve to facilitate an “interactive” experience. There’s also a Beauty Creative Table that allows customers to interact with the new collections.
To celebrate the opening of the space, Chanel has a series of activities planned. On July 30, the first 100 visitors to the Beauty Studio will receive a special gift from the brand, and beginning in early August, the brand will host live makeup tutorials with a Chanel makeup artist through which customers will be able to preview the Fall/Winter 2020 collection, Candeur et Expérience – Acte II ahead of its official launch on August 15.
Chanel is the latest luxury beauty brand to open a new counter at Holt Renfrew in Toronto. Last week, Dior unveiled its newly renovated space in the store.
It’s been a busy few months for Chanel, with the launch of its Métiers d’Art collection, the first to be designed by Virginie Viard, as well as the launch of its first digital Cruise presentation in early June.